As President and Founder of LJF Events, LLC, Ms. Froeb brings over 20 years’ worth of event planning skills and resources to her productions. Founded in 2001 and headquartered in San Francisco, LJF Events specializes in high-end corporate event planning and production. Prior to starting her own corporate events firm in 2001, Ms. Froeb was a principal and the Director of Corporate Events at Robertson Stephens & Company; a San Francisco based investment bank. As the Director, Ms. Froeb successfully built an outstanding Global Corporate Events department. Before Joining Robertson Stephens & Company, she was the Associate Director of Corporate Events at Montgomery Securities/Banc of America Securities. Ms. Froeb also worked for several years at Franklin Templeton and Sotheby’s. Ms. Froeb received her BA in English and Art History from Smith College in Northampton, MA.
Prior to working at LJF Events, Kristen ran the Corporate Events Department at Silicon Valley Bank where she helped create the department, oversaw their annual budget, ran their executive level programs, Round-table discussions, Tech Forum, and Leadership Conferences. Working still in the Banking Industry, Kristen also spent several years at Robertson Stephens & Company where she worked on its industry conferences and road shows.
Kristen has extensive experience in the Technology Industry. As a Senior Event Manager at VERITAS Software (now Symantec), she ran all executive forums, global sales conferences, and incentive trips.
Gena managed a team of close to 40 event professionals and oversaw the execution of over 500 events annually. Part of her purview included responsibility for a multi-million dollar global program budget as well as oversight of the international investor conference portfolio in Asia Pacific and EMEA (Emerging Markets, Europe and Africa). Her focus concentrated on the creation and supervision of differentiated programs that supported revenue growth, highlighted the firms’ business products and showcased senior management as thought leaders in the industry. Gena received her BA in Communications at the University of Washington in Seattle.